CAMPAIGN: £1 COFFEE

JUMPING TRENDS: HALLOWEEN, WIMBLEDON & FASHION WEEK

VODAFONE THREE

I’m social at heart. With a 6K Instagram following, I’m an active member of the art community, which helps me stay connected to culture and emerging trends. At VodafoneThree, alongside leading social campaigns, I’ve established a reactive channel dedicated to spotting and responding to trend-led and newsworthy moments.

My team jumps on culturally relevant trends strategically and at speed—ensuring they align with the brand and add value. Since launching this approach, our reach and engagement (including likes) have grown dramatically.